I`m Pablo Rubio

a Madrid based
Design Technologist
Product Designer
UX Developer


I´m Pablo Rubio - a Product Designer and Design Technologist living in Madrid, Spain.

I specialize in acting as a bridge between Product and Engineering departments contributing with my skills and knowledge to build better products.

This mixed profile prepares me to be one step ahead, an exploratory profile that allows me to have a control to test ideas from their conception to their development to determine if they are good enough or not.

I am also a great defender of design systems and atomic design as tools to achieve a better defined, better designed, more scalable and more maintainable products.

My process

Empathize. Learn about the audience to understand the problems.
Define. Construct point of views based on user needs.
Ideate. Brainstorm and come up with creative solutions.
Prototype. Build representations of the ideas.
Test. Test the ideas.

My Work