Experience
Correcto: 2023 - Current
Garaje de ideas: 2021 - 2023
Loycus: 2019 - 2021
RF Digital: 2016 - 2019
Head of Design & Founding Designer, Correcto
Expertise: Research, user interaction and experience design, Design Ops.
CorrectoAI: Cutting-edge AI-powered tools to help people write better.
Chrome Extension: Designing features for Chrome Extension app.
App (web): Designing from scratch the web version.
App (IOS/Android): Conceptualization and design of the next Correcto app for IOS and Android.
CDS: Creation of a design system to establish a common base where to centralize all design decisions.
Management: Leadership and mentorship. Owner of all design decisions.
Results:
Design Lead, Garaje de Ideas
Expertise: Research, user interaction and experience design.
BBVA: Discovering and creating flows to offer various cross-selling services within the application.
Mutua Madrileña: Creating the new "Mutua Mas" app.
Mutua Madrileña: Creating a new conversational tool for auto insurance quotes.
Adeslas: Conceptualization and design of the new "Adeslas Salud y Bienestar" app for IOS and Android.
Management: Mentorship and leadership. Leading design teams for Adeslas and Mutua Madrileña.
Some results (the "visible" ones):
Senior Product Designer, Loycus
Expertise: User interaction and experience design.
Loycus (IOS/ANDROID): I have participated in the design of different sections of the application. Having special relevance the design of the section of the wallet, where we try to make it easier for the user the manage of their bank accounts and the withdrawals earned with their rewards. I have also led Design Sprint sessions to improve key flows within the application, such as user´s onboarding.
Loycus Business (Web): A powerful web application for businesses to manage their content in our platform.
Loycus Board (Web): Designing our own CRM and CMS to manage business, customers, transactions, campaigns, copies, legal stuff...
Winkle D.S.: I also lead and co-maintain our design system to provide all our products with the same visual language. This improves the productivity of the team and helps the user to better understand the operation of our components.
Management: Create new workflows to improve department performance.
Results:
Senior Product Designer, R. Franco Digital
Expertise: User interaction and experience design.
IRIS (Web): Design of new features for this scalable and flexible real money and social gaming management tool to power online and retail operations.
Wanabet (web): Re-design of bets operator website, focused in responsive design to mobile users.
Kolyseo (web): Design of new features for this remote game server based terminal systems or massive online gaming websites.
RFD D.S.: Improving and mantaining the design system to provide all our digital products with the same visual language.
Design Technologist, R. Franco Digital
Expertise: User interaction, wireframing, prototyping and front-end development.
IRIS (Web): Design and development of new features to validate flows.
Legolas.bet (Web): Development of this swedish betting website.
My process
Goal
Defining the need.
Empathize
Learn abut users behaviors to understand the problems.
Creation
Designing a solution that meets both the business and user need.
Validation
Identifying and testing assumptions.
Measurement
Measuring the real impact of changes on user behavior.
Iteration
Doing it again (and again).
Articles
Correcto Pills II - Los beneficios del Data Driven Design
May 27, 2024 - Link to article: https://medium.com/@PabloRR/correcto-pills-ii-cd1906819758
Correcto Pills I - Diseñar la experiencia Correcto
Jun 2, 2023 - Link to article: https://medium.com/@PabloRR/correcto-pills-1-87d416eb7038